Once-great Spanish matador Nacho Martinez has been reduced to starring in gruesome "snuff" films. Martinez is idolized by Antonio Banderas, who has no notion of his idol's current illegal profession. Terrified at the thought of drawing blood in the bullring, Banderas nevertheless seeks out Martinez' assistance in preparing for a bullfighting career. To prove his "machismo", Banderas rapes Martinez' lady-friend Eva Cobo. No one will believe Banderas' confession of the rape, so he decides to attach more importance to his crime by confessing to a recent rash of serial killings (actually perpetrated by Martinez and his cohorts). Bandera's case is taken by feminist attorney Assumpta Serna, who unwittingly--but not unwillingly--sets herself up as Martinez' next "conquest."