Don Ready takes sales seriously, and he parties as hard as he works. Approached to help an ailing car dealership, Ready recruits a crew of his best men and descends upon the quiet town of Temecula determined to succeed. Before long the dealership is flourishing and Ready's crew are kings of the roost, but what happens when the man who made his mint by hustling cars meets the one woman who isn't charmed by his formidable skills as a salesman. Realizing this may be his one shot at true love, Ready starts working overtime to convince the woman of his dreams that he's the best bargain on the lot. Has the hustler finally found his soul, or is he so locked into his anything-goes lifestyle that there's no looking back?